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Market Updates

Trust Transparency Consulting Launches Incubator Program for Ingredient Trade Associations

TTC provides executive leadership, marketing, science, and operations support.

Trust Transparency Consulting has launched the Ingredient Association Incubator Program to protect and promote key single ingredients to and through all levels of the supply chain. Trust Transparency Consulting provides the ingredient trade associations with streamlined and cost-efficient executive leadership, marketing, science, and operations support.
 
“Fundamentally the single ingredient association works to establish a best-practice-based, recognized third-party baseline for ingredient quality, identity, as well as appropriate category definitions and standards,” said Scott Steinford, CEO, Trust Transparency Consulting. “The grouping of quality ingredient manufacturers per category provides integrity, transparency, and category confidence. The single ingredient trade association also serves as a voice and supporter of science and education through all supply chain levels and customer, consumer, and influencer communities.”
 
Trust Transparency Consulting currently runs the Natural Algae Astaxanthin Association and is the founder of the CoQ10 Association. The organization is expanding its portfolio with the following additional trade associations by forming IRS recognized 501c(6) non-profit trade associations:
 

  • Global Ashwaghanda Association
  • Global Prebiotic Association
  • Global Curcumin Association
  • Global Vitamin K2 Association
  • Global Chondroitin Association
 
Mr. Steinford added, “The economics of launching a single ingredient trade association has been difficult to justify because of the high startup costs. By sharing these costs across associations, the ramp up efficiency of the organization can be accelerated and sustained. The goal of the incubation model is to initiate the association and develop the organization to the point of valuable independence.”
 
Contact Scott Steinford at ssteinford@trusttransparency.com to learn more about the program.

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